BUSINESS FEASIBILITY OF IJEN WINE ARABICA GROUND COFFEE IN BONDOWOSO REGENCY

Abstract

Ijen Wine Arabica coffee is a processed coffee product originating from Bondowoso Regency, produced through a fermentation process that results in a distinctive wine-like flavor and aroma. This product has the potential to generate added economic value for local coffee enterprises. This study aims to examine the production process, analyze business feasibility, and identify marketing channels for Ijen Wine Arabica ground coffee in Dabasah Village, Bondowoso District, Bondowoso Regency. A descriptive method was employed using both primary and secondary data. Business feasibility was analyzed using Break Even Point (BEP), Revenue-Cost Ratio (R/C Ratio), and Return on Investment (ROI). The results show that one production cycle yields 40 packages of ground coffee, each weighing 100 grams, with a selling price of IDR 85,000 per package. The total production cost is IDR 1,940,088, while total revenue reaches IDR 3,400,000, resulting in a net profit of IDR 1,459,912. The BEP production is 23 packages, and the BEP price is IDR 48,502.2 per package. The R/C ratio is 1.75, and the ROI is 76.42%, indicating that the Ijen Wine Arabica ground coffee business is feasible and profitable.